Pitfalls of Packaging: Label Smarts with CCL Label

This is not your average ‘labels session’.
Led by long-time wine industry and packaging professional Wolf Viergever, this interactive session dives deep into the realities of wine label development and application — from concept and print specs to real-world performance on bottling lines.

Whether you're in marketing, winemaking, or operations, you'll gain a better understanding of the considerations across all stakeholders — and why a label is the one element of your packaging that is 100% bespoke.

Using recent client work (including Starward), Wolf will unpack the challenges between design intent, material limitations, and performance expectations — and how to navigate those successfully. Learn how the CCL Concept Lab bridges the gap between digital mockups and final printed appearance, and what you must consider before placing a label order.

Key Takeaways:

• What to consider when briefing your label designer

• Common label challenges that impact good application

• Matching materials and print methods to your product and process

• How to avoid waste, reprints, and line stoppages

• How CCL’s Concept Lab helps reduce risk with prototyping

Extras for Attendees:

• Print samples to take home

• Concept Lab proofs (draft vs final label examples)

• 50% off your first Concept Lab Proof (normally $600 – now $300)

• Light lunch and networking from 12:00 PM

• Opportunity for 1:1 follow-up conversations in the afternoon

About CCL Label

Right on the doorstep of the Yarra Valley, CCL Label is part of the world’s largest label group — but it’s our commitment to local winemakers that sets us apart. With state-of-the-art equipment and an experienced team, we specialise in helping wineries bring their bespoke brand vision to life on bottle.