Place Branding Conference 2022

Place  |  Identity  |  Resilience

In a post pandemic world, the paradigms have shifted. And so have the places we work, live and play. Locations around the world are grappling with the question of how to thrive and prosper, how to retain and attract residents, businesses and visitors. How to reinvent themselves and tell their story to the world.

In a world tethered by technology, digital marketing and social media is the gift that keeps giving. Using it properly can hold the key to a successful place branding campaign and those who ignore it do so at their own peril. But it’s important to remember that technology is merely a messenger, and without an honest and authentic message any place branding campaign is doomed to fail.

To that end, building your place branding story can be tricky. What’s the story? Who owns it? Who controls it? What happens when the stakeholders don’t agree? And how do you take your place branding strategy from concept to market?

This year’s Place Branding Australia program takes on these questions and explores why it’s more important than ever to understand and communicate the meaning, identity and unique character of the places we live.

This conference will provide attendees with deep insight into a wide range of Australian and New Zealand place branding projects and the challenges facing our communities today.

Attendees can join us in person or virtually - the choice is yours.

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