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Planning Campaigns Using Citizen Journeys with Behaviour Change Programs

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Tue, 12 Aug, 9pm - 10pm EDT

Event description

Old/traditional purchase funnels are less effective in achieving behaviour change objectives. Modern behaviour change programs should work as systems. Learn how to map the journey through these systems across prompts, motivations, channels and moments to create a more effective outcome.

Presented by Alison Tilling, VML Chief Strategy Officer AUNZ

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