Plunge into Tourism Workshop: Grafton 2026

Tailored for Arts & Cultural businesses, this workshop will give you information to improve your business visibility and better understand data that supports your marketing efforts.  We will share information about how we can work together to promote the Clarence Valley as a destination in the lead up to the 2027 Plunge Arts & Culture Festival. 

What you’ll learn:

• Consumer Travel Trends in our region – key insights into how travelers are planning and booking

• Updates on My Clarence Valley Tourism campaigns – understand our strategy and how to get the most out of us

• Maximising Your ATDW Listing – build a strong foundation with compelling content, imagery and marketing tools

• Understand how ATDW promotes your Business and how to stand out

• What’s new and what’s happening with Regional Arts NSW and Destination NSW in the tourism space and how is Council supporting cultural tourism through the Plunge program.

Bring your laptop, tablet or ipad and stay for ATDW Unpacked: 

Dive deep into the Australian Tourism Data Warehouse in an interactive session with one-on-one assistance.  This session will help Clarence Valley cultural businesses strengthen their presence on ATDW and use the latest data insights to boost visitation, sales and profile.

Program:

10.00am Plunge into Tourism Presentation and Discussion

11.00am Morning Tea (light refreshments, networking)

11.30am ATDW Unpacked - get help setting up and/or optimising your free online listing with Australian Tourism Database Warehouse

This workshop is free to attend for Clarence Valley businesses.

Hosted by Sarah Nash, Grafton Regional Gallery & Jacqui McLeod, My Clarence Valley | Clarence Valley Council

Reserve your seat now.