Purpose to Profit - Points4Purpose US launch

 Purpose to Profit - How to Grow Customer Lifetime Value In Challenging Times...  

In a world starved of context, community, meaning and fulfillment, purpose has become an increasing focus for the next generation of business. However, true purpose is neither an ornament nor an add-on...it is the opportunity to truly design a business from the space of being of service and making a difference. It’s a statement of intent that you can bring alive in the current market. Being purpose-driven doesn’t always come at the expense of your earnings or worth, but instead, serves as a by-product of making a difference and, in doing so, growing the Lifetime Value of your Customers. 

Join us for our US Launch Reception hosted by the Wise Marketer Group, the Australian Trade Commission and Investment NSW in Manhattan, New York on Thursday, June 1st from 6:30pm-8:00pm ET (doors open 6.00pm) and hear from our panellists who will discuss how you can join the growing movement from Purpose to Profit and, in so doing, grow customer lifetime value. 

For those unable to join in-person, please join our Online broadcast by clicking this link.                                                        

                                                            Our Panelists...

Aaron Dauphinee, CMO, Wise Marketer Group (MC Extraordinaire!)

Aaron leads marketing and business development teams for the Wise Marketer Group, a customer engagement and loyalty marketing media and education company. It operates TheWiseMarketer.com, the global source for unbiased customer loyalty news and insight, and the Loyalty Academy™ which is the only source for marketers to be designated as a Customer Loyalty Marketing Professional™ (CLMP™) globally. Aaron is an award winning B2B marketer with nearly 25 years of consumer-centric and data-driven marketing, market research, and loyalty and rewards industry experience.

Amy Aronoff Blumkin, Chief Marketing and Communications Officer at Meals on Wheels America

Senior Executive bringing corporate experience to mission based organizations. Delivering expertise across Marketing, Fundraising, Customer Experience and Leadership Development. Ex-Disney and ADL. Beginning marketing career at American Express in New York City, Amy then spent nearly a decade in marketing and strategy at Walt Disney World, in Orlando, Florida. For nearly four years, Amy led Anti-Defamation League's (ADL) Brand and Marketing department through a rebrand and brought integrated, strategic, and proactive thinking to the marketing function. Amy is a proud graduate of the University of Vermont and holds an MBA from the Harvard Business School.  

Phil Rubin, CEO, Grey Space Matters 

Customer-focused strategic growth leader and trusted advisor for leading global brands. Loyalty industry strategist, investor and connector. CEO and Founder at rDialogue (acquired by Bond). Strategic leader with passion for customers, innovation and growth. Recognized as a global leader in the loyalty industry through more than 30 years driving growth for companies and brands ranging from global enterprise and Fortune 500 to emerging growth and startups.

Heather Tuason, CEO Arena Financial Services

Heather was former head of the National Small Business Digital Product team at Capital One where she led the digital agenda for Small Business Bank, Marketing and Merchant Services. She is now Founder & CEO of Arena, which provides fractional CFO and other services to SMBs. She brings a wealth of experience and personal insight to the conversation.

Ivan Schwartz, CEO Points4Purpose Inc  

Ivan has over 20 years’ experience in direct marketing and loyalty programs across a wide variety of sectors. His own personal experience has been at the core of the realisation of the enormous latent potential of the value of unredeemed points as an agent of change in our world. Now established in the US, Points4Purpose Inc is available to participating corporations as a Platform as a Service (PaaS) to drive customer lifetime value seamlessly - and importantly to impact the communities in which they operate.

P4P represents more than 100 years of experience in the Loyalty, Rewards and Recognition space, providing personalised solutions across a wide variety of sectors. Founded in Australia and now incorporated in the US, the company is changing the way corporations engage with today's socially aware, tech-savvy consumers supported by its cardlink-enabled, scalable platform enabling member to 'Get More & Give More'.