The $1 Billion Campaign: Secrets from the Biggest Fundraising Campaign in History

EXCLUSIVE Sydney workshop with Kyle Middleton, Director of Email & SMS on Harris for President Campaign who will share insights on the latest innovations on digital fundraising, showcasing how they were the first campaign to raise over $1 billion USD, with practical tips for Australian organisations.

Learn from the architect of the largest and most successful email and mobile grassroots fundraising program in campaign history, raising a record USD$1billion (AUD$1.57 billion) from supporters in just a few months.

This half-day workshop is a not-to-miss opportunity, a practical, hands-on session covering:

📩 The latest trends in email & SMS fundraising - real campaign-tested insights
📊 How to use data and testing to maximise engagement and donations
🤖 AI’s role in the future of fundraising and digital campaigning
💡 A chance to workshop your current challenges with Kyle’s help and first-hand experience

An exclusive invite only in-person event brought to you by Populares.

When: Wednesday April 2nd 2025: 9.30am-1pm

Where: NSW Teachers Federation Conference Center, Heritage Room - Use entrance: 23-33 Mary Street, Surry Hills, Sydney, 2010

Cost: based on organisation size. Team discounts available: Contact events@populares.co for details.
Staff in Melbourne who want to attend? Let us know! events@populares.co
Accessibility questions? Please contact events@populares.co

About Kyle Middleton:

Kyle is a seasoned political fundraising strategist with a decade of experience. As Director of Email & SMS for the Harris for President campaign, he architected the largest and most successful email and mobile grassroots fundraising program in U.S. Democratic campaign history. His career also includes leading grassroots digital efforts for Congressman John Lewis and building long-term engagement at advocacy organisations like GIFFORDS.