Positioning, Messaging and Storytelling

Too often, founders fail to ask the most basic questions about their company - Who are we? And Why do we matter? - before they leap right into branding.

Join Henry Hwong, Cunningham Collective's CMO, Positioning, Brand Strategy, Marketing, Product Strategy and Innovation lead for a discussion about the importance of a strategic brand and position and how a company must first know itself (establish a position) before it can express its identity (execute its branding).

Hear Cunningham Collective's methodology for how startups and scale-ups can establish the same kind of positioning and branding foundation upon which some of the world's most known brands are built. 

Henry has over 25 years of experience in technology and consulting for venture backed startups and public companies. Henry brings to Cunningham Collective a product oriented mindset, having driven inbound and outbound product marketing in several organizations. While at Cunningham Collective, Henry has led a number of brand strategy and marketing engagements for clients in consumer technology, enterprise solutions, AR/VR, IoT, video, food tech, eCommerce, and semiconductors. He also served as interim marketing leadership for a consumer streaming video company and an enterprise unified communications company as a part of a collective engagement

Prior to joining Cunningham Collective, he led product marketing at Deem (Rearden Commerce), a travel and eCommerce marketplace company based in San Francisco, California. At Deem, Henry built the product marketing and demand generation teams, as well as implemented core product launch and pricing processes. Henry also led product management for Ariba’s cloud and on premise platforms, where he also drove release readiness and pricing.
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