Post-appeal analysis: What data should you track?

Want to know how hard your fundraising is working for you and the return on investment?

A good fundraising strategy builds testing and tracking into the planning of your appeals.

To test and track the performance of your nextfundraising appeal, our bite-size free webinar will take you through:

• How to set realistic targets based on historical results and growth & change in your supporter base against a backdrop of sector trends and external influences
• Determining key metrics based on the main objectives of your appeal
• Identifying ambiguities you want to resolve and how to develop hypotheses to test them
• Segmenting your data to measure performance from the macro to the micro
• Monitoring digital, phone and F2F campaigns in real-time and adopting a flexible approach to changing tactics to meet campaign objectives

You’ll cover all this and more in this FREE webinar from fundraising experts Change&Co.

The webinar will run for 30 minutes, with additional time for questions.