Want to know how hard your fundraising is working for you and the return on investment?

A good fundraising strategy builds testing and tracking into the planning of your appeals.

To test and track the performance of your nextfundraising appeal, our bite-size free webinar will take you through:

How to set realistic targets based on historical results and growth & change in your supporter base against a backdrop of sector trends and external influences
Determining key metrics based on the main objectives of your appeal
Identifying ambiguities you want to resolve and how to develop hypotheses to test them
Segmenting your data to measure performance from the macro to the micro
Monitoring digital, phone and F2F campaigns in real-time and adopting a flexible approach to changing tactics to meet campaign objectives

You’ll cover all this and more in this FREE webinar from fundraising experts Change&Co.

The webinar will run for 30 minutes, with additional time for questions.