PR measurement best practice - what it is, where to start and how you can use it to prove your value
Event description
Join us as PR measurement evangelist, Deb Camden, shares the best practice measurement approaches that will set you on your measurement journey and empower you for those all-important value discussions within your organisation or with your clients.
Deb Camden, Founder, The Communication Dividend
Deb Camden is a Brisbane-based career communicator and entrepreneur who is dedicated to supporting communicators to prove their value.
A PRIA Fellow, she heads up the Institute’s Measurement and Evaluation Community of Practice which delivers the Global Measurement Month program of learning and development activities each November.
Deb is the brains behind The Communication Dividend, a communication innovation that provides the missing link between business strategy and communication to prove and improve the value of communication.
A self-confessed measurement evangelist, Deb Camden is challenging business leaders to lift their gaze and to use measurement insights and technology to improve their organisations.
Note: This event includes lunch and tea/coffee.