Get buy-in and support you need through effective communication

Course description:

Discover the art of fostering effective communication within your department and get the buy-in you need. Mastering the skill of defining, engaging, and delivering tailored communication to your target audience in their preferred manner is the key to achieving successful communication outcomes. This program is designed to enhance your communication strategies within government contexts.

What to expect:

Effective communication and why it’s important
Explore the 4Ms Model and how to plan your communication
Ask the right questions and listen to understand
Learn how to segment your audience
Produce clear and compelling messages
Apply the right approach to your communication
Understand how to measure your communication outcomes

Who should attend:

Government professionals who want to boost their confidence and enhance their communication effectiveness and efficiency.

Career Level: All career levels

Course outline:

The importance of effective communication

The pyramid of effective communication
Why communication matters
Characteristics and elements of effective communication
The impact on departmental and interdepartmental efficiency

The 4Ms of effective communication

Introducing the 4Ms Model
Why key messages are so important
The importance of good questions and how to take a brief
Who is your audience and what are their communication needs?
How to measure the effectiveness of your communication

Mastering the art of conversations

Why listening is the key to understanding
Listening vs hearing – become a better listener
Using clear, concise and inclusive language with the right tone of voice

Taking the right approach

Planning your approach to communication delivery
Exploring some great tools to help you communicate effectively
Effective short-form writing – News Brief
Writing to get buy-in and decision – Three minute drill

About the trainer

Sia Papageorgiou FRSA, FCSCE, SCMP

Managing Partner, Centre for Strategic Communication Excellence

Armed with an impressive collection of more than 50 awards for strategic communication excellence and leadership, Sia Papageorgiou is dedicated to elevating the value and visibility of communication professionals, empowering them to become trusted, strategic, and in-demand advisors.

She is a certified strategic communication management professional (SCMP), a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce, and past president of the Victorian chapter of the IABC. She’s also a former board director at IABC Asia-Pacific and past chair of the Global Communication Certification Council. In 2021, IABC Asia-Pacific named Sia Communicator of the Year and in 2022 she was awarded the prestigious IABC Rae Hamlin Award in recognition of her exemplary service in advocating the Global Standard of the Communication Profession and evangelising the power and possibility of communication.

The GovComms Institute, a global platform for government communication professionals, named Sia, “one of the superstars of the communication profession.” With every initiative she leads, every team she trains, and every professional she coaches, Sia continues to set the gold standard for strategic communication excellence, inspiring others to reach their highest potential.