Get buy-in and support you need through effective communication

Course description:

Discover the art of fostering effective communication within your department and get the buy-in you need. Mastering the skill of defining, engaging, and delivering tailored communication to your target audience in their preferred manner is the key to achieving successful communication outcomes. This program is designed to enhance your communication strategies within government contexts.

What to expect:

Effective communication and why it’s important
Explore the 4Ms Model and how to plan your communication
Ask the right questions and listen to understand
Learn how to segment your audience
Produce clear and compelling messages
Apply the right approach to your communication
Understand how to measure your communication outcomes

Who should attend:

Government professionals who want to boost their confidence and enhance their communication effectiveness and efficiency.

Career Level: All career levels

Course outline:

The importance of effective communication

The pyramid of effective communication
Why communication matters
Characteristics and elements of effective communication
The impact on departmental and interdepartmental efficiency

The 4Ms of effective communication

Introducing the 4Ms Model
Why key messages are so important
The importance of good questions and how to take a brief
Who is your audience and what are their communication needs?
How to measure the effectiveness of your communication

Mastering the art of conversations

Why listening is the key to understanding
Listening vs hearing – become a better listener
Using clear, concise and inclusive language with the right tone of voice

Taking the right approach

Planning your approach to communication delivery
Exploring some great tools to help you communicate effectively
Effective short-form writing – News Brief
Writing to get buy-in and decision – Three minute drill

About the trainer

Adrian Cropley OAM, FRSA, IABC Fellow, SCMP, GCSCE

Founding Partner, Centre for Strategic Communication Excellence

A certified strategic communication management professional and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as one of the world’s foremost experts in strategic communication. He is the founder of the Centre for Strategic Communication Excellence and CEO at Cropley Communication.

With a career spanning over 30 years, Adrian has worked with clients all over the world, including Fortune 500 companies, on major change communication initiatives, internal communication reviews and strategies, professional development programs, and executive leadership and coaching. Adrian pioneered the Melcrum Internal Communication Black Belt program in Asia-Pacific and is a sought-after facilitator, speaker and thought leader.

In 2018 Adrian was awarded the Medal of the Order of Australia for his service to the community and the advancement of the communication profession in Australia. He was named an IABC Fellow in 2020. Adrian is a member of the Program Advisory Committee for RMIT’s School of Media and Communication.