Marketing is much more than just advertising.

In this practical three-part course, we will show you how to build a strong marketing foundation for your business.

Part 1: Marketing Basics and Branding

You’ll learn how to use different online and offline marketing channels more effectively, and how to make them work together as part of one clear marketing strategy. The goal is simple: reach the right customers, get more from your marketing efforts, and ultimately increase your sales.

Main Topics Covered:

In this session we will cover:

The critical aspects of any marketing campaign
Review your branding and learn about colours, logo and design
Learn how to stand out from the crowd
Learn about off-line marketing opportunities
Start writing an effective marketing plan

Suitable for: Ideal for start-ups, small business owners and business operators wanting to improve their branding, marketing strategy and customer reach. No prior marketing experience required.

This workshop is number one in a series of three workshops:

Part 2: Websites, SEO & Email Marketing - Monday, 16 November (book Part 2)

Part 3: Social Media Marketing - Monday, 7 December (book Part 3)

Note: Maximum of 2 bookings per business.

Presenter: Jerry Hoekman, Business Advisor from IPS Management Consultants.

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IPS Management Consultants is a provider of SBDC Regional services in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions.

This SBDC Regional workshop is funded by the State Government through the Small Business Development Corporation.

Contact the host of Practical Marketing Course Part 1: Marketing Basics & Branding - Held in Serpentine Jarrahdale