Marketing is much more than just advertising.

In this practical three-part course, we will show you how to build a strong marketing foundation for your business. In Part 2 of our three-part Practical Marketing series, we focus on your website and how it connects with the rest of your online marketing.

Part 2: Websites, SEO and Email Marketing

We’ll look at what makes a website effective, how to improve an existing website or plan a new one, and how to attract the right potential customers. Most importantly, you’ll learn how to turn website visitors into enquiries and customers, and how to measure whether your marketing is actually working.

Main Topics Covered:

In this session, you will learn:

The critical elements every effective small business website needs.
How to improve your visibility in Google and AI-powered search.
How to build a clear sales process into your website that turns visitors into customers.
How to measure your website’s performance and use the data to make improvements.
How newsletters and blogs can attract potential customers, build relationships and bring people back to your website.

Suitable for: Ideal for start-ups, small business owners and business operators wanting to improve their website and email marketing. No prior marketing experience required.

This workshop is the second in a series of three workshops:

Part 1: Marketing Basics and Branding - Monday, 2 November (book Part 1)

Part 3: Social Media Marketing - Monday, 7 December (book Part 3)

You’ll get the most from this workshop if you have attended Part 1: Marketing Basics & Branding, but you can also attend this workshop on its own.

Note: Maximum of 2 bookings per business.

Presenter: Jerry Hoekman, Business Advisor from IPS Management Consultants.

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IPS Management Consultants is a provider of SBDC Regional services in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions.

This SBDC Regional workshop is funded by the State Government through the Small Business Development Corporation.

Contact the host of Practical Marketing Course Part 2: Websites, SEO & Email Marketing - Held in Serpentine Jarrahdale