Marketing is much more than just advertising.

In this practical three-part course, we will show you how to build a strong marketing foundation for your business. In Part 3 of our three-part Practical Marketing series, we focus on how to use social media effectively as part of your overall marketing strategy.

Part 3: Social Medical Marketing

Many small businesses spend considerable time and money on social media without knowing whether it is actually helping their business. In this practical workshop, you’ll learn how to choose the right platforms, create content with a clear purpose, and get better results from the time you invest in social media.

We’ll also look at the major changes social media platforms are introducing, including the growing use of AI, what these changes mean for the visibility of your business, and how you can adapt your social media marketing.

Main Topics Covered:

In this session, you will learn:

Which social media platforms are right for your business and target customers.
Why many of your followers are no longer seeing your posts.
What you should be posting and what you want your content to achieve.
How to create content that attracts attention, builds trust and generates enquiries.
How AI is changing social media and which new AI tools small businesses can use.
How to spend less time on social media while getting better results.

Suitable for: Ideal for start-ups, small business owners and business operators wanting to improve their social media marketing. No prior marketing experience required.

This workshop is the third in a series of three workshops:

Part 1: Marketing Basics and Branding - Monday, 2 November (book Part 1)

Part 2: Websites, SEO & Email Marketing - Monday, 16 November (book Part 2)

You’ll get the most from this workshop if you have attended Parts 1 and 2 of the course, but you can also attend this workshop on its own.

Note: Maximum of 2 bookings per business.

Presenter: Jerry Hoekman, Business Advisor from IPS Management Consultants.

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IPS Management Consultants is a provider of SBDC Regional services in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions.

This SBDC Regional workshop is funded by the State Government through the Small Business Development Corporation.

Contact the host of Practical Marketing Course Part 3: Social Media Marketing - Held in Serpentine Jarrahdale