PRESENTATION: THE LAWYER'S BRAND BLUEPRINT: TURNING EXPERTISE INTO AUTHORITY
Event description
Caralee Fontenele – Owner and founder of Scalable law and author of the podcast of the same name, Scalable law podcast.
Whether you’re building your own firm or working within a larger practice, your personal and professional brand as a lawyer matters. In this session, we will explore how lawyers at every stage of their career can create a brand that communicates value, builds trust, and positions them as an authority in their field. You’ll learn practical strategies to define your unique proposition, enhance your visibility, and ensure your brand strengthens both your reputation and your results—no matter your role.
What Will Be Covered
Why branding matters for lawyers and how it drives trust and authority
Defining your niche and creating a clear value proposition
Crafting a consistent brand identity and client experience
Building authority online through content and thought leadership
Avoiding common branding mistakes law firms make
Actionable steps to strengthen your brand and attract the right clients
Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity