✨ Unlock Your Personal Brand

Personal branding isn’t just for influencers — it’s for anyone ready to show up with confidence, clarity, and a little more spark.

Join us for a high-vibe evening of self-expression, style, and strategy — celebrating the launch of The Briefcase Effect, the new personal branding book by industry expert Vinisha Rathod.

We’ll dive into dopamine dressing (aka wearing what lights you up), and explore how your wardrobe can boost confidence, reflect your brand, and shift how you’re seen.

💡 You'll Leave With:

Clarity on what your brand stands for
Style inspiration rooted in your authenticity
A signed copy of The Briefcase Effect - Buy ahead here or limited available on the night
And maybe… your new favourite outfit combo

💥What to Expect

This isn’t your average book launch. It’s your brand-building moment.

Whether you're showing up online, on stage, or IRL, The Briefcase Effect will help you feel more aligned, magnetic, and unapologetically you.

The Line-Up:

💡 A mini masterclass on how personal branding shows up in what you wear

🎨 A reading from the book that will stir your soul (and possibly your wardrobe) hosted by incredible local favourite Nathan, owner and founder of that Cat Shop

📖 A first look at The Briefcase Effect, plus limited signed copies on the night

✨ Dress-up moments, fashion play, and optional shopping

🍸 Darling refreshments + feel-good vibes

👯‍♀️ Community connections with purpose-driven women ready to show up and shine

📍 The Details

Location: That Cat Shop, Paddington
Date & Time: Friday 1 August, 5.30-8pm
Tickets: Limited capacity - book now, spots selling fast!

💭Why This Matters

Clothes aren’t just clothes. They’re emotional architecture and everyday armour!

The Briefcase Effect reminds us we’re being read before we speak - so what story are you telling?

This evening will explore how your wardrobe choices influence your confidence, how environments shape your style, and why personal brand is more strategic than superficial. Whether you’re someone who wears “dead inside” earrings or prefers a tailored blazer with secret mischief, you’ll leave with a deeper sense of what makes you you.

🎨Dress Code

Come as your most joyful self. Dopamine dressing encouraged - think colour, texture, nostalgia, mood. (Or come curious and leave with ideas)