Unlock the Power of Pricing to Accelerate Your EdTech Success

Pricing isn’t just a number, it’s a strategic tool that can drive adoption, fuel growth, and maximise impact.

Following on from the Developing Pilot Programs session, this masterclass will take you deeper into the commercial side of growth: Pricing Strategy.

We will explore how to design pricing that resonates with your customers, defines your value proposition, and positions your EdTech solution competitively in the market. We will uncover how a deep understanding of customer segments can help you set compelling price points, and how pricing can become a lever for influence and long term success.

Joined by Jon Manning, founder of PricingProphets and one of the world's leading pricing strategy experts, we will gain insights from Jon's decades of experience helping companies unlock growth through better pricing.

Differentiate between cost based, competitive, and value based pricing models
Segment your market and match price to buyer personas
Use pilot programs to test and refine your pricing approach in real time
Build pricing flexibility into your go to market strategy
Avoid common pricing pitfalls and respond to market resistance with confidence

Whether you are pre revenue or scaling globally, this session will equip you with the tools and frameworks to approach pricing with clarity and confidence.

About Jon Manning

Jon Manning | Founder | PricingProphets

Jon Manning brings over 30 years of international Pricing expertise across multiple sectors. Backed by a network of trusted associates, PricingProphets delivers specialist insights and proven results for complex commercial challenges.

About EduGrowth

EduGrowth is Australia’s education technology and innovation industry hub. Through connection and collaboration we accelerate Australia’s EdTech ecosystem globally.

We are connecting a community of education providers, industry participants and EdTech entrepreneurs committed to reimagining learning in the digital age. As education transitions to borderless digital delivery, our diverse ecosystem will impact the future of learning globally from Australia.

Our programs focus on developing the entire education technology and innovation sector. We have a range of services supporting EdTech companies at each stage of their journey, whilst also connecting education providers and industry participants into the broader ecosystem.

This Masterclass is part of our Masterclass Series, designed to fast-track your EdTech journey by giving you practical insights into the key situations shaping your business.

Please note: EduGrowth membership, along with an attendance fee, is required to attend.

For more information or to become a member, email us at hello@edugrowth.org.au.