Pricing to Make a Profit

Setting or changing prices is one of the main areas that business owners find difficult.

Having a clear understanding of your business finances helps you make better decisions and build a more sustainable business. Pricing your products or services is a key part of this, as it directly affects your cash flow, profitability, and long-term success.

It’s common to base prices on what others are charging or to estimate, rather than working from a clear understanding of costs and financial goals.

In this workshop, we’ll take a practical approach to pricing. You’ll explore a range of strategies, work through how to set your prices based on your own numbers, and look at how you can adjust pricing over time to stay sustainable and competitive.

Main topics covered

• Why pricing is important for business sustainability.

• What price communicates about your business or product.

• Common challenges with pricing and how to work through them.

• Different pricing approaches and when to use them.

• How to calculate pricing based on your costs.

• Simple ways to review and adjust your pricing including communication with your customers.

Who it’s for

This workshop is for small business owners and operators who want to build confidence in their numbers and make more informed decisions about pricing their products or services.

This is an interactive workshop with time for discussion and questions. You will not be expected to share specific financial detail about your business during the session.

Business Foundations is a provider of SBDC Regional services in West Kimberley. These services are free and funded by the Government of Western Australia through the Small Business Development Corporation.