European Private Brand Developments

&

Keys To Portfolio Management

Tuesday 15th June 2021

3.00pm - 5.00pm AEST

PLMA Australia / New Zealand is proud to present an industry first event, featuring world-renowned Private Label expert Edgar Elzerman.

Just some of the valuable insights that will be shared in our Masterclass:

Private Brand Developments in Europe

- How has the pandemic impacted global grocery development?

- What does this mean for the retail landscape?

- Which retailer models are driving growth?

- How are retailers reacting to changing consumer needs?

- What are the key innovation drivers across sectors?

- What role has Private Label played in driving growth?

- How is this impacting retailer strategy?

- What are the key Private Brand developments and trends?

Discounter Developments in Europe

- Future role of discounters in Europe

- Discounter strategies employed to drive growth

- What role is online playing in the discounter's strategy?

- ALDI Europe insights (highly valuable if you trade with ALDI!!)

Dealing with the balance between Proprietary and Private Brand

- Understanding how each fits into your strategy

- What is a Dual Tracker, and why is it important to understand?

- Case examples of companies who have successfully managed the balance between Brand and Private Label - and haven't!

And much more........

All attendees will receive an exclusive copy of the event replay

and 80 page presentation deck!

Meet Our Special Guest Presenter

Edgar Elzerman has over 20 years of international retail experience. After obtaining a Master’s degree in Business Economics, Edgar started his career at Royal Ahold in 1996.

Edgar has held positions in Operations, Category Management and International Sourcing and worked on Business Development projects across Europe, Asia and the US. In 2009 he took an expatriate role in the US as Vice President Own Brands, including areas like Sourcing, Quality Assurance, Merchandising, Marketing & Branding and Product Design.

In 2014 Edgar founded ECI (Elzerman Consulting International) and has worked since on Private Brand projects (both Strategic Planning as well as Ad Interim positions) across 4 continents.

Edgar is recognised throughout the world as the co-host of PLMA Live, which is broadcasted online in five languages. Edgar also conducts a series of interviews with well-known people in the world of Store Brands (http://www.plmalive.eu), known as 'Edgar's Friends'. He gives presentations and workshops on Private Brand development and Category Management across the world.

Can I Attend For Free?

Join PLMA today and your company can attend this and all events for free!

You will also gain access to our world leading resources for Private Label suppliers.

Need More Information?

Please click here for further information on PLMA membership benefits.

Or contact CEO Bill Trainor: bill@plma.com.au or 0417 322 556.

Contact the host of Private Brand - Global Masterclass

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