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Product Management Bootcamp

Price $2400 NZD Get tickets

Event description


  • 14 & 21 November 2022 (bookings close 12noon Thursday 10 November unless sold out prior)
    • Monday 27 & Tuesday 28 March 2023 (bookings close 12noon Thursday 23 March 2023 unless sold out prior)
      • Monday 3 & Tuesday 4 July 2023 (bookings close 12noon Thursday 29 June 2023 unless sold out prior)
        • Monday 13 & Tuesday 14 November 2023 (bookings close 12noon Thursday 9 November 2023 unless sold out prior)

        2 full day sessions running 9am until 4.30pm.

        Master the techniques of successful product management through the product lifecycle.

        Product management is a key function that works across various stakeholders in an organisation, ensuring business priorities are met and customer value is delivered.

        This two-day introductory course will help you navigate the complexity of building, delivering and growing a successful product. This is critical for organisational success, as more and more companies become product-led and competition forces innovation.

        What will you gain?

        You will learn how to:

        • transform problems into economic opportunities;
        • turn product users into advocates for your business;
        • build and manage effective product roadmaps;
        • effectively use data and metrics for product development; and
        • work with engineering to build the right thing to collaboratively take to market and make an impact.

        You will leave with key tools of the trade like building personas, interview techniques, impact mapping, experimentation, and customer journeys.

        Course structure

        The course runs as a mix of academic topics, interactive discussion, and hands-on exercises.  You are encouraged to bring along stories or concepts you want to work with on the day.

        You will be provided with course materials and slides, printables as reminders of the key concept and new Project Management ‘superpowers’ you can apply right away.

        Course Facilitators

        Ashley Bass and Tasneem Gould

        Ashley Bass

        Ashley Bass is a dynamic product and marketing professional who leads with passion, pragmatism, and a commitment to delivering customer and business value with a bit of fun and flair. She has deep experience across the product life cycle and has delivered on execution and strategy for a variety of software businesses in various stages of scale and growth over the last 15 years in the US and NZ.

        Tasneem Gould

        Tas has been privileged to work with some of NZ's best software companies including Xero, Orion Health, Deloitte, MYOB (x3) and SLI Systems. Tas is an experienced practitioner and trainer in Product-led software development, with deep skills in Customer Experience Design, Product Strategy, Release Planning and Agile Development. She is passionate about developing the capability in others to support them as they launch new products, expand into new markets and partnerships, develop delightful customer experiences and create a smooth, inclusive and impactful product operations structure.

        This Course is $2400pp including GST and Humanitix booking fees.
        Course fees include catering (all dietary requirements catered for), booking fees and on-site parking.

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        The humane choice for tickets Humanitix donates 100% of profits from booking fees to children’s charities

        Refund policy

        Refund and Cancellation policy A written notification of withdrawals or substitutions must be sent via email to The University of Canterbury Business School Executive Education Team at Substitutions Participants who have registered for a place on a course may be substituted at no extra charge, where at least two business days’ notice is given prior to the course start date, via email to Cancellations UC Executive Education reserves the right to cancel any course or programme for any reason. Fees are fully refundable for courses cancelled by us, however UC will not be responsible for airfares, accommodation or any other associated costs incurred by participants. No refund will be given where the participant fails to attend the course, or if the participant withdraws from the course at any stage, for any reason. Any cancellations received fewer than 14 days from the course start date are subject to different levels of refund, excluding GST as detailed below. Where a cancellation is received 15 or more days before course commencement, a full refund will be made. Notification received: 15 or more days : A full refund will be provided 8 – 14 days : 50% of course fee 7 days or less : No refund