Building, delivering, and growing a successful product is a complex and collaborative endeavour.

Product management is a key function that works across various stakeholders in an organization, ensuring business priorities are met and customer value is delivered. As more and more companies become product-led and competition forces innovation, the role of product management has become a key differentiator for organizational success.

In this introductory course you’ll learn what product people do and how to master the techniques of successful product management throughout the product lifecycle. You'll leave with the ability to apply your new superpowers to go from a smart problem definition to a winning go-to-market strategy.

You will learn to:

Identify problems that can be transformed into opportunities that capture economic value
Engage with customers to deeply understand their problems and how to build products that turn them from users to champions
Build and manage effective product roadmaps
Sharpen your prioritization skills so that you can make the best choices every day
Use data and metrics to build confidence in your hypothesis and make product decisions during the product life cycle
Work with engineering to build the right thing
Collaboratively bring products to market with impact
Key tools of the trade like building personas, interview techniques, impact mapping, experimentation and customer journeys

The course runs as a mix of academic topics, interactive discussion, and hands-on exercises. We're very open to you bringing along stories or concepts you want to work with on the day.

Takeaways: Course materials and slides, printables as reminders of the key concept and new PM superpowers you can apply right away.

Dates 3 half day sessions starting 9am until 1pm, Monday 14, 21 and 28 June 2021