Better writing, better communication with your audience

Course description:

This one-day program will equip you with the tools and expertise to elevate your business writing. In today's environment, the key challenge is comprehending your audience's requirements and capturing their interest. Mastering the art of effective and efficient writing is crucial for establishing a meaningful connection and achieving your desired business goals.

What to expect:

Improve your connection with your audience through written communication
Align your written communication efforts with business outcomes
Build your confidence to write clearly and concisely
Understand the common mistakes and pitfalls and how to avoid them
Tailor your writing to your audience and engage them with your key messages
Understand the tools that can help you become a more efficient writer

Who should attend:

Business professionals who wish to gain more confidence and become more effective and efficient writers.

Career Level: All career levels

Course outline:

Upon completion of this course, you’ll be able to:

Developing professional writing skills

Your current status
Identifying well-written vs poorly written communication
Exploring styles and how they will help you:
Establish a purpose to your writing
Understand and segment your audience
Create key messages and incorporate them into your communication
Define the most appropriate framework
Structure written communication

Business channels and formats

Explore the 4Cs of effective writing
The importance of plain language, grammar and punctuation
Business writing dos and don’ts
Using clear, concise and inclusive language with the right tone of voice

Writing for impact and influence

How to communicate with your reader in mind for impactful engagement
Set clear objectives and build a logical structure
The importance of planning, drafting, editing and proofreading
Communicate key messages with the right level of detail
Use technology and AI to help you become more efficient

Writing for different purposes

How to respond to get what you want from stakeholders
Effective short-form writing – News Brief
Writing to get buy-in and decision – Three-minute drill

About the trainer

Adrian Cropley OAM, FRSA, IABC Fellow, SCMP, GCSCE

Co-Founder, Centre for Strategic Communication Excellence

A certified strategic communication management professional and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as one of the world’s foremost experts and consultants in strategic communication. With a career spanning over 35 years, Adrian has worked with clients worldwide, including Fortune 500 companies, on major change communication initiatives, internal communication reviews and strategies, professional development programs, executive leadership, and coaching. At the IABC he implemented the IABC Career Road Map, kick-started a global ISO certification for the profession and developed the IABC Academy. Adrian pioneered the Melcrum Internal Communication Black Belt program in Asia Pacific and ran that program for over 10 years. He is a sought-after facilitator, speaker, author and thought leader. He has been a keynote speaker and workshop leader on strategic and change communication at international conferences in Canada, the U.S., Europe, the Middle East, Malaysia, Singapore, China, India, Hong Kong, Thailand, New Zealand and Australia. He has received several awards, including the International Gold Quill Awards for communication excellence and is a two-time recipient of the Rae Hamlin. Adrian is chair of the Industry Advisory Committee for the RMIT School of Media and Communication as well as a non-executive board member with several organisations. In 2017, he was awarded a Medal to the Order of Australia, one of the highest national honours, for his work in professional communication and youth development.

Sia Papageorgiou FRSA, FCSCE, SCMP

Co-Founder, Centre for Strategic Communication Excellence

Armed with an impressive collection of more than 50 awards for strategic communication excellence and leadership, Sia Papageorgiou is dedicated to elevating the value and visibility of communication professionals, empowering them to become trusted, strategic, and in-demand advisors. She is a certified strategic communication management professional (SCMP), a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce, and past president of the Victorian chapter of the IABC. She’s also a former board director at IABC Asia-Pacific and past chair of the Global Communication Certification Council. In 2021, IABC Asia-Pacific named Sia Communicator of the Year and in 2022 she was awarded the prestigious IABC Rae Hamlin Award in recognition of her exemplary service in advocating the Global Standard of the Communication Profession and evangelising the power and possibility of communication. The GovComms Institute, a global platform for government communication professionals, named Sia, “one of the superstars of the communication profession.” With every initiative she leads, every team she trains, and every professional she coaches, Sia continues to set the gold standard for strategic communication excellence, inspiring others to reach their highest potential.

Contact the host of Professional Writing Skills For Business - Virtual (Asia Pacific)