Better writing, better communication with your audience

Course description:

This one-day program will equip you with the tools and expertise to elevate your business writing. In today's environment, the key challenge is comprehending your audience's requirements and capturing their interest. Mastering the art of effective and efficient writing is crucial for establishing a meaningful connection and achieving your desired business goals.

What to expect:

Improve your connection with your audience through written communication
Align your written communication efforts with business outcomes
Build your confidence to write clearly and concisely
Understand the common mistakes and pitfalls and how to avoid them
Tailor your writing to your audience and engage them with your key messages
Understand the tools that can help you become a more efficient writer

Who should attend:

Business professionals who wish to gain more confidence and become more effective and efficient writers.

Career Level: All career levels

Course outline:

Upon completion of this course, you’ll be able to:

Developing professional writing skills

Your current status
Identifying well-written vs poorly written communication
Exploring styles and how they will help you:
Establish a purpose to your writing
Understand and segment your audience
Create key messages and incorporate them into your communication
Define the most appropriate framework
Structure written communication

Business channels and formats

Explore the 4Cs of effective writing
The importance of plain language, grammar and punctuation
Business writing dos and don’ts
Using clear, concise and inclusive language with the right tone of voice

Writing for impact and influence

How to communicate with your reader in mind for impactful engagement
Set clear objectives and build a logical structure
The importance of planning, drafting, editing and proofreading
Communicate key messages with the right level of detail
Use technology and AI to help you become more efficient

Writing for different purposes

How to respond to get what you want from stakeholders
Effective short-form writing – News Brief
Writing to get buy-in and decision – Three-minute drill

About the trainer

Adrian Cropley OAM, FRSA, IABC Fellow, SCMP, GCSCE

Founding Partner, Centre for Strategic Communication Excellence

A certified strategic communication management professional and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as one of the world’s foremost experts in strategic communication. He is the founder of the Centre for Strategic Communication Excellence and CEO at Cropley Communication.

With a career spanning over 30 years, Adrian has worked with clients all over the world, including Fortune 500 companies, on major change communication initiatives, internal communication reviews and strategies, professional development programs, and executive leadership and coaching. Adrian pioneered the Melcrum Internal Communication Black Belt program in Asia-Pacific and is a sought-after facilitator, speaker and thought leader.

In 2018 Adrian was awarded the Medal of the Order of Australia for his service to the community and the advancement of the communication profession in Australia. He was named an IABC Fellow in 2020. Adrian is a member of the Program Advisory Committee for RMIT’s School of Media and Communication.