Protect your brand - The importance of IP in the charity sector

Protect your brand - the importance of IP in the charity sector

Join IP Australia for our upcoming event that will show non-profit organisations how intellectual property (IP) rights can safeguard one of their most valuable assets - their brand. The session will be led by Kyri Peace, Senior Trade Mark Examiner and Team Leader in the Trade Marks Academy at IP Australia, the Australian Government agency that administers IP rights. Kyri will guide you through the benefits of protecting your IP, the risks of not doing so, along with the process of registering a trade mark, helping you understand how registered trade marks work to protect your brand.

In the current competitive landscape, your brand is more than just a name or logo. It's the embodiment of your mission, values, and the impact you make in the community. Protecting your brand is an important factor in maintaining your organisation's integrity, reputation and brand recognition. In the not-for-profit sector, having a strong, recognisable brand builds trust and credibility with your audience. This can facilitate potential donors, volunteers and beneficiaries to connect with your organisation and its values, and boost visibility for greater reach and brand awareness.

Here's what you can expect:

• An introduction to IP, trade marks and their benefits for brand protection
• Explanation on the difference between business names, domain names and trade marks
• Guidance on how to register a trade mark
• Case studies and examples of Australian businesses using registered IP to secure their competitive advantage
• Insights on how to use TM Checker, a free easy-to-use online tool that helps you decide if your trade mark is likely to face problems when it is examined
• A Q&A session to answer your specific questions

Don't miss this opportunity to equip your organisation with the knowledge and tools to protect your brand. Secure your spot today! We look forward to seeing you there!

Please arrive from 4pm for a 4.30pm start 

This is a free event.