Find Your Market: An Online Workshop

To build a great product or service, startups need to know exactly who their customers are, and whether they’re targeting a market that can support their desired scale. In this two hour workshop, you’ll practise identifying potential customers, learn techniques for sizing a market opportunity, and find out how you can reach your first customers.

“The question is not ‘can this product be built?’ Instead, the questions are ‘should this product be built?’ and 'can we build a sustainable business around this set of products and services'"? - Eric Ries, author of The Lean Startup

FAQ

Why are the workshops online?

We consider our responsibility to support public health efforts to limit the risk of COVID-19 transmission. During this time we know members of our community may be stuck overseas or making the decision to self-isolate.

Here at INCUBATE we want to continue to support and deliver high value to our community, and will do so by providing as many of our programs as we can online.

How the workshop will be conducted:

The workshop will not be conducted from the INCUBATE Hub, but be streamed by the facilitator from an alternative location by videoconferencing.

Before the workshop, you will receive a link to the workshop. This will not require any further account set up on your part, you will be able to simply click and enter the workshop. You will then be able to participate from wherever your location may be and gain further links to resources and activities from the workshop.

We recommend using a laptop or desktop PC, with a webcam and a headset, to access the workshop. Alternatively, you can access the Zoom call from your phone. We are in the process of investigating options which might support students who don’t have access to reliable internet.

I’m concerned about COVID-19:

Up-to-date advice is available from University of Sydney and NSW Health. You may also call the National Coronavirus Health Information Line on 1800 020 080.

Who can join?

There is no assumed knowledge to join Proto.

Proto has been developed for University of Sydney students, alumni, and staff, and members of the public are welcome to join this introductory workshop for free.

Is there a cost?

Proto programs are free for University of Sydney students, alumni and staff. You can purchase a ticket if you don’t fit that description.

Proto is made free for you by the USU. You can join the USU for more great perks here!

Do I need an idea?

You don’t need to have an idea to join Proto, but you’ll get the most value if you do plan to develop an idea as part of the program.

What is Proto?

Do you have an idea for a startup, or a passion to make an impact? Proto is the INCUBATE program designed to help you develop ideas and evolve them into early-stage startups.

It's a series of workshops that are open to all, and are free for University of Sydney students, alumni and staff.

There is no assumed knowledge to join Proto.

Find out more at incubate.org.au/proto.

Proto is delivered by INCUBATE, the award-winning startup accelerator program founded by the University of Sydney Union.

Who is the facilitator?

Lucas Hakewill develops and delivers Proto, which equips students with the skills to tackle the early stages of building a startup. He brings experience in entrepreneurship and technology, and is always excited about solving big problems with empathy and creativity.

More questions?

Get in touch with proto@incubate.org.au

Find out more about Proto.