Discover a fresh take on wine appreciation at PULP, a celebration of winemaking innovation and diversity from the Yarra Valley's most exciting producers. Explore small-batch creations, unique blends, alternative tasting experiences, and bold collaborations that define the next generation of wine.

What's PULP?
PULP is The People's Wine Show—where wine lovers become wine judges!

A laid-back yet exclusive introduction to wine judging.

Sip, swirl, and savour dozens of wines crafted by the Yarra Valley's movers and shakers.
Vote for your favourites and help crown the People's Choice winners in six exciting categories.
Meet the makers behind the innovation, creativity, and passion.

Whether you're a wine novice or a seasoned connoisseur, PULP welcomes all wine lovers to explore, appreciate, and connect.

What’s Included:
🍷 Dozens of wine tastings
🏅 Vote for the winners in 6 award categories
🤝 Meet the makers
🥂 A Better Cup to take home
🍴 Canapés to pair with your wine

Bring your partner. Bring your friends. Or come solo and make new ones—this is The People's Wine Show, where everyone has a say.

🎟️ Get your tickets now and join us for wine, fun, and discovery.