Discover a fresh take on wine appreciation at PULP, a celebration of winemaking innovation and diversity from the Yarra Valley's most exciting producers. Explore small-batch creations, unique blends, alternative tasting experiences, and bold collaborations that define the next generation of wine.

What's PULP?
PULP is The People's Wine Show—where wine lovers become wine judges!

A laid-back yet exclusive introduction to wine judging.

Sip, swirl, and savour dozens of wines crafted by the Yarra Valley's movers and shakers.
Vote for your favourites and help crown the People's Choice winners in six exciting categories.
Meet the makers behind the innovation, creativity, and passion.

Whether you're a wine novice or a seasoned connoisseur, PULP welcomes all wine lovers to explore, appreciate, and connect.

What’s Included:
🍷 Dozens of wine tastings
🏅 Vote for the winners in 6 award categories
🤝 Meet the makers
🥂 A Better Cup to take home
🍴 Canapés to pair with your wine

Who's Going to be There?

You can look forward to tasting dozens of wines and chatting to the winemakers from: Airlie Bank, Centare Vineyard, Chandon, De Bortoli, Denton View Hill, Levantine Hill Estate, Patch, Rob Dolan, Soumah, Sutherland Estate, Tarrawarra, Tillie J, Vinot Artisan, Yarra Yering...

As well as enjoying the wines, you'll be the JUDGE and VOTE FOR THE WINNERS in our six unique award categories:
🥇 Bougiest Bubbles (any sparkling / bubbly wine qualifies)
🥈 Most Chillable Red (any red that can be served chilled)
🥉Funkiest Favourite (bretty, natty, ‘funky’ wines that push the boundaries)
4️⃣ Lo-fi Lover (minimal intervention wines)
5️⃣ The Quaffer (most drinkable wine)
🏆 BEST IN SHOW!

Bring your partner. Bring your buddies. Or come solo and make new friends—this is The People's Wine Show, where everyone has a say.

🎟️ Get your tickets now and join us for wine, fun, and discovery.

Contact the host of PULP: People's Wine Show

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