Creative Partnerships' Knowledge Series returns with a master course of online seminars in arts fundraising.

Here you can purchase a copy of past webinars in our Knowledge Series. Each will become available one week after the live webinar.

Purchase your webinars here, then a link will be emailed to you within 24 hours.

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Welcome to Knowledge Series 3 for 2022 - a master course of online seminars in arts fundraising. We build on the past Knowledge Series and continue to present leading Australian and international experts.

The webinars will cover essential fundraising topics contextualised and relevant to the unique Australian cultural landscape, presenting strategies, insights and efficacious tools that will build your expertise in arts fundraising. At 90 minutes each, the intensive sessions are perfectly structured to complement the high demand work practices of fundraising professionals with short, fortnightly sessions designed to provide tangible value, and be immediately applicable to the workplace.

How t Sell Solutions not Sponsorship, Linda Garnett and Sharon Dann, Stellar Partnerships
Thursday 13 October, 11.30am AEDT
We are stepping away from traditional sponsorship. Corporates are moving to the ESG model, and the arts must follow. This interactive webinar will assist you to unpack your organisation’s strengths, assets and uniqueness and create winning solutions for this emerging untapped corporate audience. Led by two of Australia’s leading experts in strategic fundraising from the corporate sector, Linda Garnett and Sharon Dann will show you the ‘solution selling’ approach to grow your partnership revenue.

Exit Interview: Perth Institue of Contemporary Arts' Philanthropy Story, Amy Barrett-Lennard

Thursday 27 October, 11.30am AEDT
After16 years as Director of the Perth Institute of Contemporary Arts, Amy Barrett-Lennard recently stepped down from the role leaving the organisation in great shape. PICA has been one of the most successful small to medium sized arts companies to build philanthropic support in the West. In this exit interview style webinar, Amy will provide an honest reflection on what it took to design, launch and steward a successful and truly holistic philanthropy program. In an arts company with limited resources what were the most effective strategies and what return on investment can be anticipated.

Creating a Case for Support that will turn Doubters into Donors, Tammy Zonker and Tom Ahern (USA)

Thursday 10 November, 11.30am AEDT
When done well, your case for support is a compelling invitation to change the world. It must stir hearts and inspire minds by envisioning what’s possible. And it must also answer three critical questions if you want probable donors to give their hard-earned money to your arts organisation. Join U.S. fundraising superstars Tom Ahern and Tammy Zonker to learn how to craft a case for support that will turn doubters into donors.

Fundraising Using Culture Segments Brehaut, Morris Hargreaves McIntyre

Thursday 24 November, 11:30am AEDT
MHM’s Culture Segments is a powerful psychographic profiling system that helps cultural organisations build relationships across every facet of their operation. In this webinar, Jo Brehaut, MHM Director for Australasia, will showcase the application of Culture Segments for fundraisers. She will start with a broad overview of the psychographic nature of the framework, before thoroughly introducing each of the segments; their propensity to ‘give’, and what is most likely to get them to support your cause. This newly gained knowledge will help practitioners shape their program of activity and communications, for maximum return.