Here at People With Purpose, we have a BHAG (Big Hairy Audacious Goal) to equip 1 million businesses, including yours, with the knowledge and resources to become purpose-led, by 2040. We are passionate about this because we believe businesses, and leaders like you, have incredible power (and responsibility) to improve the world... We also know that it is possible to be rewarded with greater economic success for doing so. Despite growing public awareness for change, too many organisational leaders are still stuck in the traditional profit-focused mindset, sacrificing the wellbeing of their employees, customers, suppliers, communities, environments and selves for limited reward and often terrible consequences. Increasingly, we are seeing that profit without purpose is not a sustainable success strategy.

A live webinar to learn how to design (or refresh) your organisation’s purpose-led strategy.

After what has been a roller-coaster of a year, businesses have been pushed to innovate and adapt to our changed world. We are seeing a long-needed shift in how businesses operate and while uncertainty abounds, it is still possible for businesses to move forward intentionally to create value in the short-term that yields long-term benefits for whatever the future may bring.

Why participate?

In DDI’s 2018 Global Leadership Forecast results, the research organisation highlighted a number of financial advantages enjoyed by organisations that both define their purpose and act on it. In a survey of 1,500 global C-Suite executives, DDI found that companies who both define and act with a sense of purpose outperform the financial markets by a significant 42%.

Simultaneously, consumers are seeking out organisations who stand for more than just economic growth. In fact, a staggering 63% of global consumers prefer to purchase from purpose-driven brands. It is clear that business is changing to accommodate this, and COVID-19 has been a major catalyst, but how do you adapt your organisation to this new context?

Research has revealed that a purpose-led strategy, put into practice, holds many of the answers organisational leaders are looking for. Through business, we have the opportunity to not only create more shareholder value, but to purposefully create shared value for all stakeholders.

Your facilitator

The CEO & Founder of People With Purpose, Danielle Duell, has played an active role in equipping businesses and their leaders to make the shift to making profit purposefully over the past 6 years.

Regarded as a global expert in purpose-led business, Danielle Duell will share key insights in this live introductory webinar to help you begin, or progress your journey in developing purpose-led strategy.

What’s included?

The benefits of a purpose-led strategy, especially in uncertain times
The essential elements of an effective purpose-led strategy
How to ensure a successful co-design process
Tips for putting the purpose-led strategy into practice and engaging your team
Common challenges and principles for success

We really hope to see you there and that you will join us in using business as a force for good. Research shows that doing so will radically increase your chances of enjoying greater financial performance, improved resilience, relevance and higher levels of stakeholder engagement, while creating a positive impact on the world.

For enquiries and support, please contact us at events@peoplewithpurpose.com.

Contact the host of Purpose-led Strategy Masterclass