To have a successful business and save a lot of heart ache, you need a business model.

Many plant-based small businesses started organically. With the growth of the vegan market, there is more competition and so much more opportunities.

This one-day virtual workshop and online learning experience covers the essentials of building business models using the business model canvas developed by Strategyzer and based on the bestselling book Business Model Generation by Alexander Osterwalder.

Who is it for?

Anyone in the plant-based space, whether you are looking to:

Improve your current business or
Create a new revenue channel for an existing business or
Evaluate different business ideas for a new business

In this workshop, we will do a deep dive on the business model canvas to help you flesh out yours ideas by mapping your customer segments and value propositions you offer, the channels you will use to reach your customers, the relationships you will maintain with them, the key resources, activities and partners you will need to deliver on your plan along with the cost and revenue generation models.

This is a hands-on training workshop where we learn by doing using your own products or services as well as using case studies from leading organizations like Apple, Amazon, Tesla, Airbnb, McDonalds and others.

You will leave this workshop with a solid understanding of how all the components of the business model canvas and value proposition canvas relate to each other and the skills needed to start applying on your own business.

Course Outline

The class is presented in a highly interactive and collaborative format with elements of exercises, games, videos, and discussion interwoven throughout as we work through the components of the business model canvas and value proposition.

Topics Include:

Building great value propositions
Identifying key customer market segments
Understanding our customers jobs, pains, and gains
Picking the right customer channel for our product and industry
Maintaining the right level of relationships with our customers
Mapping out the key resources and activities needed to support our business model
Analysing the pros and cons of different partnership opportunities
Applying different cost structures
Assessing different revenue models
Validating our business model

Bob Ratnarajah utilises this tool in his Business Growth Accelerator Program, to picture new ways to grow your business, and also identify any gaps in the current business model.

You’ll be sent the Book & Canvas in advance and links to short videos to help integrate the canvas.

Testimonials from Previous Purpose With Profit Events

The event was great! I felt uplifted afterwards. The networking & presentation showed new possibilities - vegan businesses need to get a move on! Vegan businesses can be so supportive, we just need to reach out and connect! This event provided opportunities for future collaborations.

Amanda - The Kynd Kitchen

The event gave us a chance to connect with vegan businesses that we would not otherwise have been able to. Pressing questions are also answered by Bob and other business founders in a welcoming environment. Also, a note about Bob’s events, he has a way of driving engagement amongst a group. We valued the complementary events he put on through Covid-19, where many businesses collaborated and shared ideas in an online discussion forum.

Colin & Gordon - Green Gourmet Family

Bob has been instrumental in bringing knowledge and expertise to vegan business owners looking to grow. His facilitation of group information sessions has provided my business with new directions and insights that have a direct positive impact on growth and profitability.

Nicole Mahler - Delicious Foods Australia

About Purpose With Profit

We believe business can be a force of good. Plant-based businesses create a lot of good, so we support the growth of the plant-based economy through structured business coaching & growth programs.

Ready for Growth Diagnostic = > Our proprietary diagnostic, uncovering and closing strategic gaps to enable your business to grow faster.

Thrive with Purpose Program = > For early-stage business founders who want to uncover new business models to maximise revenue and impact.

Business Growth Accelerator => For existing businesses who are looking to significantly raise revenue & impact.

Business Advisory Services => For businesses looking for exponential growth with experts to assist.