Real-world social media use: self-promotion that doesn't breach social media policies

Learn how to ace social media promotion while ensuring compliance. Come away with an understanding of why it’s so important to make sure your self-promotion tactics match your organisation's policies.

Course description:

This training session is designed to equip you with the necessary skills to effectively promote yourself on various social media platforms while ensuring compliance with policies and regulations.

As a first step, we will review your social media policy, interrogating its readability and translating its application in the real world for your employees.

During the session, staff will gain a comprehensive understanding of your responsibilities in the social media landscape, ensuring compliance. Your teams will then explore and learn smart and ethical strategies for promoting their personal brand in alignment with organisational guidelines, ultimately enhancing your online presence and reputation.

Attendees will be able to effectively promote themselves on social media while adhering to organisational policies and maintaining their brand's reputation.

What to expect

Overview of social media policies
Techniques for compliant self-promotion
Case studies and best practices
Interactive discussions and exercises

Who should attend:

Professionals who need to leverage social media for self-promotion and/or lead generation and those who manage them.

Career Level: All career levels

Course outline:

Understanding Social Media Policies
Strategies for Compliant Self-Promotion
Case Studies and Best Practices
Interactive Exercises and Discussions

About the trainer:

Felicity Cull

Felicity Cull is a seasoned digital content strategist and co-founder of FeBa, Pesel & Carr’s training arm. With teaching and research experience gained from her time in academia, combined with hands-on expertise in content marketing and social media operations, Felicity brings a unique blend of tertiary education acumen and practical know-how to her role.

At Pesel & Carr, Felicity leads a dynamic team of social media experts and content producers, dedicated to creating impactful online content and building vibrant digital communities. Her leadership ensures the delivery of compelling narratives and innovative campaigns that resonate across various sectors and platforms.

Among her notable work, Felicity led the first 18 months of the Victorian Health Department's social media response to COVID-19, showcasing her ability to manage high-stakes digital communications effectively. She’s worked with multiple award-winning teams in higher education, government and agencies, and has led social media strategies that have consistently driven engagement, raised awareness, and inspired action.

Felicity enjoys the challenge of winning followers and influencing trolls. Whether in a crisis or a campaign, she remains a trusted leader in the field.

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