Many accomplished professionals, founders, executives communicate with confidence in person, yet hesitate when creating content on camera.

🎬 This workshop addresses that challenge. In 90 minutes, you’ll learn how to create content quickly using accessible tools, what to do if you prefer not to appear on camera, how to present naturally when you do, and when to post for greater reach. You’ll produce a finished piece of content during the session.This is a hands-on session where you will create content during the workshop.

This is for you if

You want to share your expertise, but self-promotion feels uncomfortable.
You have created content before, but the results have not met your expectations.
Networking events aren’t giving you the expected ROI
You want to create content fast, with minimal steps

🧭 Who is this for?
People whose business depends on building trust, who know showing up online & standing out is part of it, but won’t spend hours doing it.

Founders · Executives · Business Owners · Niche Experts · Inventors, and advisers from wealth managers to real estate agents.

The common thread is ambition, and a love of systems that are fast but still human.

📸 What you’ll learn

Create content quickly: a simple step-by-step editing method using easy-to-use tools
Content without appearing on camera: effective formats for those who prefer to stay behind the lens
Presenting naturally on camera: practical techniques to appear composed and at ease
The mindset to embody: how to approach the camera with confidence rather than performance
Timing for greater reach: when to post to maximise visibility with the right audience

🎞️ What’s included

A 90-minute interactive workshop, limited to 15 attendees per session
Dedicated time to create your own content, with in-person support
A comprehensive step-by-step guide, emailed after the workshop
Doors open 15 minutes early for networking with other founders and experts

📅 Sessions Available

Wednesday 11 November, 2:00–3:30pm
Friday 13 November, 10:00–11:30am

📍In-person at 388 George St, Sydney CBD

Before you arrive
We’ll email you a short checklist. Bring your personal recording device (a phone or iPad) with a charger for creating content & editing, and your preferred device for taking notes.

Led by Yasmin Shaila
Yasmin is the founder of Form To Scale Studio. She helps founders and experts find the presence that makes a vision land: presenting complex ideas with clarity, and making people want them. Her background spans technology (including her time at Apple), medical science, brand strategy and creative direction, with work across companies in early-stage AI, biotech, beauty, e-commerce and fashion.

For enquiries, please contact Stephanie at steph@formtoscale.com.au

Can’t make these dates? Register your interest for future sessions, email at hello@formtoscale.com.au

Contact the host of 🎬 Founders Record to Reach Workshop: Show Up Every Day, Effortlessly | Founders & Experts

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