Where: Online

CPE: 6 CPE points

Access: Recordings can be watched at any time.

Speakers and Sessions

Presenter: Charlyn Ooi, Business Coach and Dietitian

Session 1: Package offers for your clinic

About Charlyn Ooi:

Charlyn Ooi is a Dietitian turned Business Coach who specialises in helping Dietitians & Nutritionists build their profitable online practice. She is an Accredited Practising Dietitian with over 13 years of experience. Charlyn started her private practice in 2017 and has since transitioned her practice online. She has launched over 5 digital programs and built a multi-six figures online business using social media (Instagram).

Amassing over 70k followers on Instagram, Charlyn now mentors’ other health professionals to start, build and scale their dream online practice. She has coached over 100 practitioners to package their expertise online so they can work smarter, create a bigger impact and scale their business beyond hourly rates.

Session overview: In this session, you will learn how to create package offers and how this can benefit your revenue.

Traditionally, natural medicine practitioners offer 1-1 services where they charge per session. This can lead to missed opportunities where clients may not return, resulting in suboptimal outcomes, and ultimately impacting on our practice revenue. As the health and wellness space becomes more saturated, it is evident that practitioners need to start focusing their efforts on standing out and having a client retention strategy in place.

In this session, Charlyn will uncover the power of packaging your expertise and provide a roadmap for crafting your signature package so you can enhance client experience, improve retention, and create a bigger impact. Discover how this simple shift will allow you to grow your brand and scale your business for more profits.

Presenter: Andrew Whitfield-Cook, Host of Natural Medicine Podcast and experienced natural medicine professional

Session 2: Podcasting for your clinic

About Andrew Whitfield-Cook:

Andrew Whitfield-Cook has over three decades experience in the natural medicine industry, having worked in sales, product development and manufacturing, research liaison and education and media production.

Andrew is a renowned interviewer and podcast host across the Natural/Functional Medicine professions. He has a reputation for making guests feel at ease while exploring clinically relevant topics.

Andrew has spent the past eight years podcasting, firstly for a supplement company in their educational arm, and now as a freelance podcast host. Andrew also hosts his own podcast, Natural Medicine Podcast, a part of Natural Medicine Partners, which facilitates discussions with practitioners so they can expand their professional knowledge, skillset, and safety for the betterment of patient outcomes.

Session overview: In this session explore the world of podcasting and how it could be a great opportunity for you and your clinic.

Six to eight years ago podcasting was just taking off. Now seemingly everyone has a podcast, from your favourite radio station hosts to the free-to-air channel news programs, and of course, natural health practitioners.

So, should you start your own podcast? Is it too late? Is it something you want to do or have been told you should do? How and where do you start? And what even is a successful podcast?

In this session, Andrew will take you through the fundamentals of building your own podcast, from the ground up. Covering topics including branding, registering, securing your podcast, legalities, equipment, securing guests, marketing, and how to generate revenue from a podcast. We might even start some podcasts on the day!

Presenter: Stipe Vuleta, Managing Director and Head of Insolvency, Chamberlains Law Firms

Session 3: Is your website legally compliant?

About Stipe Vuleta:

With a pedigree that boasts multi-national conglomerates across the consumer goods, manufacturing and retail space, Stipe Vuleta reserves a special passion for matters involving consumer law in a rapidly evolving tech-space.

Stipe has worked on a number of complex and high-profile consumer disputes, demonstrating a depth of knowledge and experience second to none.

Stipe’s expertise comes in drafting bespoke website terms of use, compliance with the Advertising Code of Ethics and advising on legally compliant privacy frameworks.

Stipe leads the insolvency and restructuring division at Chamberlains Law Firm which focusses on insolvency, bankruptcy, restructuring and business reconstruction, tax disputes, commercial and consumer practices across the nation.

Session overview: It is reported that more than half of all Australian businesses have a website. Is your website legally compliant?

Join us to learn how your website’s terms, privacy policy and conditions should be structured, what disclaimers your business should adopt and the informed consent procedures to enforce in your practice.

This session will also delve into what privacy practices your business should adopt, including regulatory requirements for the collection and storage of personal information and the consequences of getting this wrong. It will also provide practical information for all practitioners with a website.

Contact the host of Recordings of ATMS Seminar: Optimise Your Practice 2022