Reframing Road Safety
Description
Tom Flood, of Rovélo Creative, takes a look at how we can better communicate about road safety and active transporation to cut throught and connect.
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Tom Flood
Tom Flood worked in advertising for many years in Toronto doing work with a wide range of clients including automotive manufacturers. Things changed direction for him after taking his kids to school on their bikes and seeing the imbalance on our streets. He now develops strategy and creative for clients through Rovélo Creative and gives talks around framing and communications as it applies to active transportation, road safety and road violence.
Description
Cycle Wellington gratefully acknowledges the support of
The Master of Urban and Regional Planning Programme at Te Herenga Waka—Victoria University of Wellington ( MURPlan )
Isthmus (https://www.isthmus.co.nz)
Cycling Action Network ( https://www.can.org.nz/ )
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