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Digital Healthcare: Elevating Your Brand, Pioneering The Next Era Of Digital Patient Engagement.

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Event description

Introducing a new era of patient engagement through digital healthcare solutions
The healthcare industry is on the cusp of a revolution in the patient relationship model, driven by new technology including telehealth systems and AI-led diagnoses.

To help you navigate this exciting new world of healthcare marketing, creative communications and marketing, agency Paper + Spark has joined forces with health tech pioneer RoseRx to present an exclusive event on cutting-edge digital patient engagement.

Aimed at decision-makers in the pharmaceutical and biotech industries, we will be diving into the latest trends and techniques with a focus on actionable, measurable strategies.

Go beyond disease awareness campaigns and learn how to seamlessly connect patients along the digital health journey.

We will be presenting recent case studies with real ROI followed by an interactive panel discussion.

Topics to be covered and debated with industry peers include:·       

  • Bringing together face-to-face, remote and digital engagement moments in your campaigns.
  • Discovery and understanding of the patient decision-making process to create desired outcomes.
  • Integrating telehealth with a compliant model.
  • Creating an omnichannel engagement strategy for your product and audience.

Meet your Guest Speakers & Panelists: 

  • Julie Fish - Digital & Customer Experience Lead, Viatris: A globally experienced Marketing and Digital Leader, specialising in driving digital strategy and customer transformation in B2B and B2C settings. Achieving the 2019 VEEVA APAC Hero award, she is recognised for her expertise in integrated marketing, social media strategy and digital advertising. 
  • Dr. Danijela Mirosa - former Head of Strategy and Patient Services and Commercial Director at Takeda: She brings two decades of diverse experience, ranging from translational research in global biotech to strategy, patient services, and commercial leadership. She has worked across various areas including Oncology, Rare Diseases, Reproductive Medicine, and AI-driven health tech. Leveraging this extensive background, she supports biopharma, biotech, and health tech companies, from start-ups to established entities, in developing robust commercial strategies from concept to market entry and leadership. Her approach emphasises a thorough understanding of both customer and patient journeys, aiming to maximise outcomes and impact across all touchpoints and key journey stages.
  • Darren Woodhouse - Marketing Manager, Prescription, Inova: Darren is an outcome-driven Senior Sales Marketing and Sales professional with expertise across various healthcare areas. He has over two decades of experience in the pharmaceutical industry, exceling in marketing strategy for product management and commercial leadership.

Join us for an in-depth and interactive session covering digital trends, tools, and strategies that can help cultivate stronger patient relationships and improved health outcomes. 

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