Greenwashing | Time to stop the spin cycle

This course is designed to equip marketing and communications professionals with the knowledge and skills to identify pitfalls in communicating about environmental, social, and corporate governance (ESG) topics and to avoid greenwashing. Learn from a range of experts and from your peers, about what a good ESG narrative looks like and your role as communications and marketing professionals in creating a better world.

To drive efforts to achieve the Sustainable Development Goals, it is critical that businesses adopt sustainability reporting, and that people everywhere have access to relevant information about businesses’ sustainability practices. And with both the Australian Security and Investments Commission (ASIC) and the Australian Competition and Consumer Commission (ACCC) targeting environmental and sustainability claims as a current enforcement priority, the topic of “greenwashing” has never been more important for Australian businesses.

The course is a self-paced learning journey in two modules, to be completed over two weeks.

We are now accepting participants to take part in the course's second cohort commencing on 29 April 2024.

Learner Feedback
“Some great learnings as we move into developing and promoting products that meet our ESG goals.”

“I suddenly feel very aware of language, and asking myself “Is this the right term to use? Can I verify this claim easily?”

“Fantastic experience, exactly what I have been looking for as a way to upskill my sustainability knowledge in a comms context.”

“Overall the course was fantastic, the delivery from the facilitators and in how the content is broken down is easy to digest and varied media to keep it interesting.”

NOTE: The course on greenwashing is developed specifically to support marketing and communications professionals, however, other professionals are welcome to join.

The development of this training course has been made possible with the expertise and generous support of Cahoot Learning and Salterbaxter.