Learn how to influence the creation of strategy, organizational culture, communications and storytelling through culturally intelligent processes that deliver authentic and impactful outcomes.

Experience & Benefits

Spend a day with Ira, an award winning strategic brand consultancy who have worked with brands across government, public and community as diverse as the Ministry of Health to Spark, Kiwibank to Ngāti Whātua Ōrākei.

Taught in a culturally immersive environment at Te Noho Kotahitanga Marae: learn in a supportive space to develop strategic, creative and cultural expertise.

Learn to weave together tikanga Māori with tried and tested strategic models and frameworks.

With a wealth of models and case studies across public, private and community organisations. We take a holistic approach to how cultural intelligence can create lasting value and impact for your organisation, customers and communities.

Transform the way you understand te ao Māori
Increase confidence to solve problems through Māori co-design processes
Develop insightful strategic expertise

Program / Content

Ngā Tikanga

Co-Design Process

Learn the skills of shaping collaboratively the correct process to ensure objectives, resource allocation, responsibilities and outcomes are set up for success.

Ngā Māramatanga

Gathering Insight

Gain an understanding of how to undertake research, interviews, workshops and collaborative ways of gathering insights and validating them with Māori participants.

Te Rautaki

Learn the unique aspects of best practice strategy from a Te Ao Māori framework that you can apply in your organisation or project. Learn how to apply this to brand strategy, Māori outcomes strategy or any kind of strategic outcome.

Te Ahurea

Culture & Values

Understand what the role of Māori values are in shaping the culture of organisations and positioning of brands.

Te Kōrero Auaha

Storytelling

No strategy or collective kaupapa is complete without a culturally grounded story to engage hearts and minds. Learn how to shape great stories and how not to just translate from English to Te Reo Māori.

Te Kōhaki Ahurea

Cultural Appropriation

Define clearly how to bring culture into your kaupapa without risking cultural appropriation, offence or alienating any audience regardless of cultural background.

About the facilitator

Our learning journeys are facilitated by
Johnson Mckay, Head of Culture & Strategy.

For over 20 years I have had the privilege of working with amazing leaders, strategists, creatives and cultural experts. Because of this, I have had a unique immersion in how the best minds courageously confront challenges with optimism, thoughtfulness and creativity. My passion is to find simplicity out of complexity and then share it with others in an accessible way.

I hope these learning journeys inspire you, challenge you and guide you to shape culturally intelligent solutions for all the people of Aotearoa.

Testimonial
I attended both of Ira’s previous workshops in 2022, and I loved them.

Johnson and the team explained Te Ao Māori and Māori art in a way that I (as a Pakeha immigrant) hadn’t experienced before. We were shown examples, step by step, of innovation, protest, traditionalization and revitalisation, also discussing appropriation, tikanga and co-design using excellent real-life examples. Did I find it challenging? Sure, at times, but it was great information, delivered well and there was a lot to take in.

As those previous workshops have stuck with me, I’ve signed up for the latest ones. I’m particularly looking forward to learning more about co-design and seeing Te Noho Kotahitanga Marae – it’s bound to be an experience!
Jane

Contact the host of Workshop: Rethinking Aotearoa | Tāmaki Makaurau