Rethinking SEO | Workshop

Enhance and elevate your online presence, gain actionable and effective Search Engine Optimisation strategies to significantly boost your search engine rankings and increase visibility.

Search Engine Optimisation (SEO) can be one of the most confusing and misunderstood aspects of your marketing. Some of the techniques promoted in the past are no longer effective and can actually work against you.

In this workshop will we focus on the most current and easy-to-apply SEO techniques to help raise your organic visibility in search results.

In this workshop you will learn:

• Quality keywords vs keyword stuffing
• The power of original content in raising SEO
• The importance of a ‘clean website structure’
• The value of alt tags
• The power of site speed and how to have it
• Simple ways to build a digital footprint the algorithm will respond to

Learning outcomes:

• An understanding of what SEO is
• How to gain insight into your current SEO strengths and weaknesses
• How to build and maintain SEO
• A list of actionable no costs tasks you can do to raise your SEO

This in-person workshop can host 20 people.

This event will be delivered by The Business Centre, an approved independent provider for Service NSW Business Connect.