ABOUT THE EVENT

Storytelling is vital for communicating ideas effectively and simplifying intricate information while inspiring awareness and action. Creative professionals are constantly telling stories, from designers to architects to communicators. They envision new scenarios and actors. They give voice to causes and communities.

When it comes to climate change, there are plenty of climate narratives—some paralysing, some misleading, some transformative. Our discussion panel will explore how we can craft narratives that drive action without oversimplifying complexity or greenwashing. How can storytelling help us burst the bubble of our polarised and post-truth era? Are stories powerful enough to change behaviour, drive cooperation, and support climate mitigation, adaptation and resilience?

Ana Luiza's work decodes harmful stories hindering change, like greenwashing, tech optimism and doom & gloom. At the same time, Paolo Bovio explores how narratives can inspire action, foster community engagement, and drive equitable and sustainable transition.

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AGENDA

WELCOME
- Logotel team
-Climate Designers Milan team
- Will Media

PANEL DISCUSSION
Rewriting the Climate Narrative: Storytelling & Responsible Media for Action

Moderator:
Ana Carolina Cardoso | Climate Designers Leader, Regenerative Economy & Urbanization

Panelists:

Ana Luiza Magalhães | Climate Designers Leader, Storytelling for Transition
Paolo Bovio | Managing Editor Will Media & Chora Media

Q&A

Networking Session

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Moderator & Panelists Bio

Ana Carolina Cardoso is a Foresight & Business Strategist, Futurist, and Specialist in Sustainability and Regenerative Economics. With over 20 years of experience in multinational companies such as Luxottica and Hewlett-Packard, I have led high-performance teams in 17 countries. She has solid experience managing brands like Ray-Ban, Chanel, Oakley, Sunglass Hut, and Lenscrafters with a special focus on retail and consumer behavior. She has launched pioneering educational initiatives at the intersection of design and wellness, influencing industry standards. Champion climate action within the design community, advocating for and leading discussions on the role of creatives in environmental stewardship. Carol's strategic thinking combined with a passion for multicultural environments, consumer insights, future thinking, innovation, and entrepreneurship behavior helped her acquire a unique grasp to generate value for brands and stakeholders.

Ana Luiza Magalhães holds a Master's degree in Media Industries from the University of Leeds (UK) and a Bachelor's degree in Social Communication - Advertising from the Federal University of Goiás (Brazil). She is a certified trend researcher by TrendWatching and has completed the “Climate Change: Learning for Action” post-graduation course by Terra.do (2023) and is currently a fellow at the Climatebase fellowship program. She has worked in advertising and design agencies in Brazil and England, and since 2018 she has dedicated herself to raising awareness and sparking conversations around the circular economy, circular design, regenerative design, and climate change. She is a leader at Climate Designers Milan Chapter and co-founder of Anima Futura.OUR AGENDA:

Paolo Bovio is a managing Editor at Will MediaPaolo has studied literature in Milan and developed his expertise in social media in Vienna. With a decade of experience spanning local journalism and political communications—from the Milan City Council to the European Parliament—he joined Will Media in 2021, where he leads daily editorial operations across social platforms and oversees special projects, including books and podcasts. At Will, he spearheaded initiatives like Will Meets, a community engagement project, and edited the book "Politica Netflix: Chi detta l'agenda nell'era dei social" ("Netflix Politics: Who Sets the Agenda in the Social Media Era"). He later expanded into podcasting, co-creating and hosting series such as "Pillars: Journeys Through Art and Rules", "Words: What Inclusive Language Really Means", and "The Essential Conversations" alongside Mia Ceran. Driven by a belief in the power of networks, interdisciplinary thinking, and cities as catalysts for change, he hosts the podcast "Cities" and serves as Editorial Director of Future4Cities—a festival spotlighting urban transformation."