Richard Radcliffe's Final Masterclass Tour - Melbourne

Don’t miss your last chance to hear from the world’s leading Gifts in Wills expert as he returns to Australia and New Zealand for the final time.

With more donor conversations under his belt than anyone else in history, Richard Radcliffe brings unmatched insight into what truly drives Gifts in Wills giving.

After sell-out tours in 2019 and 2022, this exclusive masterclass, packed with all new content will share Richard’s proven strategies to supercharge your Gifts in Wills program.

Across the six hours, Richard will be covering:

• The Great Australian and New Zealand Gift in Wills SWOT analysis with lots of personalised debate.

• Changing leadership mindsets and securing support for investment – and we need greater investment! 

• Video content – how and when to use them, what drives engagement and why we should be using video more.

• Direct mail – why it’s one of the most powerful tools you can use right now.

• Surveys – latest research and thinking to maximise and revitalise

• Solicitors and financial advisors – time well spent for your organisation?

• Mid and Major Donors – how to seed the idea and introduce Gift in Will conversations.

• What’s the right approach over time for your program based on your organisations scale and maturity.

• The art of saying thank you to those who are thinking of, have done and those that have passed.

• And more – much more, all in an interactive, humorous way that only Richard can bring to the subject.

Richard Radcliffe FInstF Cert

Richard is Chairman of Smee & Ford – legacy fundraising specialists. He has over 25 years fundraising experience and has carried out over 800 focus groups and met over 37,000 donors (including 8,000 from Australia and NZ) to ascertain their views on legacy giving. He is also a leading strategic thinker and has trained 1000’s of fundraisers and volunteers on how to make the legacy ask. He recently completed a research project on “arts and the legacies” for the Arts Council England (South East).