One-day workshop with Richie Meldrum, in partnership with Good Design Australia.

Step away from the screen and come learn for real - no fluff, no flake, just bare brand strat.

Bare Brand Strat, the brand strategy learning program for designers, creatives and communication pros is coming to Sydney for a special live one-day workshop event on Friday 16 May.

Fluff free, fast-paced and high value, Bare Brand Strat LIVE takes a deep dive into the essential stages of a brand strategy project leaving you with a clearer, sharper, repeatable approach that can be directly applied to working design based businesses.

Make your work stronger, your value higher and your voice matter more where it counts.

From pitching, pricing and selling brand strategy to research, naming, narratives and positioning - the content is practical, actionable and brought to life through hands-on learning, interactive activities and prototyping challenges.

EVENT DETAILS:

Date + Time: Friday 16 May 2025 - 9:30am - 5:00pm

Location: Stone and Chalk - Gallery and The Loft - Level 4/11 York St, Sydney NSW 2000

Light refreshments will be provided. Lunch is not included in ticket price.

WORKSHOP AGENDA:

Session 1: Scoping / Pitching / Discovery / Interviews / Analysis

Session 2: Brand Strategy Workshops - Purpose / Set-up / Design / Facilitation

Session 3: Strategy Playback / Audiences / Competitors / Brand Positioning

Session 4: Naming / Brand Narrative / Messaging Deck / Brand OS

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WHAT PAST ATTENDEES HAVE TO SAY...

“As an agency that offers brand strategy but with no formal training, I found it useful to see the structure of Richie’s process, to fill gaps we may have had in our process, and learnt lots of new tips and tricks. I loved the pace and appreciated the real world examples we worked through. Fantastic workshop!"

“I thought Richie covered a lot of info on the day which was great. The information was very relevant. It was both a good insight into the world of brand strategy and useful information that could be applied by creative professionals. I rate it 10 out of 10!”

“I was impressed at the calibre of the speaker and the depth of knowledge shared. I really enjoyed the session and found it to contain a lot of value for myself and my business.”

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FROM THE FACILITATOR - RICHIE MELDRUM

Hi, I’m Richie, an independent brand consultant and founder of brand strategy learning program Bare Brand Strat (BBS).

I’ve been running BBS as a 4-week online program since 2023. To date, we’ve had 4 cohorts with over 160 people completing the course, joining from all over the world.

In July 2024, I ran BBS as an in-person event at The Design Conference in Brisbane, which led to the creation of Bare Brand Strat LIVE - a one-day workshop that uses a range of hands-on activities and rapid prototyping exercises to give people a more immersive, interactive learning experience.

As a brand maker, shaper or owner, I believe that knowing how to pitch, manage and deliver brand strategy makes your work stronger, your value higher and your voice matter more where it counts.

I want to help people cut through the fluff that typically comes with brand strategy, openly sharing my own work, tools and process - warts and all.

I’m excited to be bringing Bare Brand Strat LIVE to Sydney and look forward to seeing you on the day.

Richie

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Good Design Australia is an international design promotion organisation responsible for managing the annual Australian Good Design Awards and other signature design events and initiatives. With a proud history that dates back to 1958, we remain committed to promoting the importance of design to business, industry, government and the general public and the critical role it plays in creating a better, safer and more prosperous future. We are passionately committed to recognising, rewarding and promoting the value of design at a local, national and international level.