ROOTS Workshops | Marketing for Theatre
All workshops will be held in the Studio – Spectrum Centre ground floor.
Marketing for Theatre
If you dream about producing your own show, or producing for others, but don’t know where to start with marketing; this is for you.
Marketing is becoming an increasingly important part of being a creative - whether you want to promote a show, an organisation and/or yourself. This workshop will cover the latest developments on how to grow your presence through social media, print, and word of mouth, in a fun and supportive environment.
Morna is an early-career creative practitioner based in the Highlands. She is the Marketing Coordinator for Framework Theatre and is currently on the socials for A Giant on the Bridge. She was the digital content creator for the A Mother’s Song 2023 debut and leads on the promotion of her own local show The Fastest Town in Scotland. She is passionate about community engagement in the arts and is keen for as many people as possible to enjoy theatre.
Celebrating Highland art & artists | Forging & deepening creative connections
This talk is part of ROOTS Festival 2023, this is Vivid Roots Collective's first ever theatre festival for Highland and emerging theatre-makers. Join us in celebrating the talented artists in the region, learning new skills, and meeting like-minded creatives with talks, workshops, performances and networking!
The festival is fully in-person at the Spectrum Centre in Inverness. The venue has amazing transport links, situated at the bus station and a 2 minute walk from the train station in the city centre. We are taking over all three of Spectrum's main rooms with a quiet room upstairs for attendees who need to take a break.
This year has been programmed in response to our recent report, FUTURES, which evidences the needs of emerging theatre-makers in the Highlands. You can read our report, see our full digital programme, and learn more about our company on our website.
ROOTS is supported in-kind by the Spectrum Centre; funded in part by the National Lottery via Creative Scotland; and funded in part by Start-It! from the Social Entrepreneurs Fund, delivered by First Port
We are using a pay-what-you-can system for tickets this year because we know that the cost of living has been affecting everyone. We would, however, like to explain that ticket sales are an important source of income. If you are able, choosing a higher ticket price will help us to pay our artists fairly, and improve the experience for all attendees. For those of you who kindly opt to pay the higher prices for the events, you will also be supporting those who face more financial barriers.
All tickets will allow you to attend the festival networking event for free. The festival networking event will be from 8pm-9.30pm on Saturday the 30th September in the theatre.
Thank you for your generosity and we look forward to having you.
To find out about accessing the venue, see the Spectrum Centre website here.
We will be releasing an access bursary scheme in September to subsidise the costs associated with attending a festival in Inverness. Follow us on social media and check out our website for updates on access bursaries.
We are a small team but we care about your experience with our company and events, if anything here is inaccessible to you, please be in touch and we will do our best to help.