Rotary Melbourne Annual AFL Lunch

Guest Speaker Rob Auld, Executive General Manager, Game Development, AFL

Topic 'Every Story Starts Here – Community Football Link to Elite'

Rob Auld brings extensive experience across business, community football and AFL administration.

During a 15-year career with Lion, Rob worked across finance, logistics and sales within the winery and dairy business units. During this time, he was also involved in football at community level in Victoria as a player, coach and president.

Rob joined the AFL in 2016 as CEO of AFL Tasmania. In 2018, he was appointed Head of Game Development, working with State bodies with a focus on community football at all levels nationally.

In 2020, Rob was appointed General Manager of AFL Competitions, with responsibility for umpiring, competition management, game analysis and player movement.

In November 2021, Rob was appointed Executive General Manager – Game Development. His responsibilities include participation and programs across Auskick, schools, diversity and inclusion, community football governance, facility development and the talent pathway.

At the AFL Lunch, Rob will share his experience and perspective from his career across business, community football and the AFL.

Contact the host of Rotary AFL Lunch 2026

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