Sales & Marketing Learning Day

After the incredible success of last year’s EOA Sales & Marketing Day, we are excited to announce we are back! 

This practical, high-energy program is designed specifically for founders who want to sharpen their ability to attract and convert customers in a rapidly changing market.

Smart. Actionable. Insightful. No fluff. Takeaways you can apply instantly.

Meet the Speakers

How to Thrive in the “Trust Recession” with Trust-Based Selling

Ari Galper is the world’s leading expert on trust-based selling and the author of seven best-selling books. Featured in CEO Magazine, Sky News, Forbes, and The Australian Financial Review, Ari helps founders untangle complex sales challenges and stop chasing prospects who never call back.

This session will be a game-changer. Key takeaways include:

• How to sell in a competitive-free zone

• Collapsing long sales cycles into one trust-based conversation

• Stop free consulting and unqualified lead chasing

The Marketing Ecosystem™ & Leveraging AI

Franziska is a maverick entrepreneur, marketing futurist, four-time bestselling author (The Courage Mapforeword by Sir Richard Branson), and founder of Basic Bananas, Oceanlovers, and Moments of Humanity.

Known for her infectious energy and sharp strategic thinking, Franziska helps founders simplify complexity and build marketing machines that actually perform.

Key takeaways include:

• Creating an AI-powered marketing ecosystem

• Maximising ROI across online and offline channels

• The four essential marketing funnels every business needs

• Using AI to streamline execution and stay ahead

• Tracking the metrics that truly drive growth

The Personal Brand Advantage in a Copy-Paste Economy

Kallum Hock is a communication strategist, international facilitator, and Co-Founder of Connekt Coaching. With over 20 years’ experience, he helps founders communicate with clarity, authority, and impact — whether in the room, on stage, or online.

He doesn’t teach performance. He teaches influence.

Key takeaways include:

• Why personal brand is your most powerful business asset

• Ensuring loyal advocates who buy repeatedly

• Creating presence people feel, not just notice

• Turning trust into loyal advocates who buy repeatedly

Gina Lednyak

Gina Lednyak built one of Australia’s first social media agencies, L&A Social, and scaled it to a multi-eight-figure exit after joining Tag Worldwide (later acquired by Dentsu).

Today, Gina works with founders across Australia, New Zealand, and the US, helping them scale with clarity, build magnetic brands, and create internal structures where culture and creativity thrive.

 Stay tuned for more details... 

Elevate your sales and marketing game with proven strategies from some of the best game changers in the industry.