This hands-on workshop is designed specifically for everyday small business owners — not professional salespeople — who want to communicate the value of their product or service in a way that truly connects.

Instead of focusing on features and buzzwords, we’ll break down the core elements of a strong, buyer-focused sales pitch. You’ll learn how to talk about your business in a way that speaks directly to your customer’s needs, goals, and challenges. By the end of the session, you’ll walk away with a clear, confident pitch that feels authentic, not pushy—and actually works.

Whether you’re at a networking event, chatting with a potential partner, or answering “What do you do?” at the supermarket, this workshop will help you pitch with clarity and confidence.

Main Topics Covered:

Intro
- What are the critical parts of a sales pitch?
- Common mistakes small business owners make when pitching — and how to avoid them.
- Analyse your current situation: What do you really offer?
- Practice: Defining the 5 critical parts of a sales pitch focused on your business.

Example of a Sales Pitch
- Practice: Writing the final pitch.

Suitable for: This workshop is for any small business owner who would like to improve their message to clients and stakeholders, and increase the word-of-mouth promotion of their business, products or services.

What to Bring: Pen and paper or laptop, etc. to make notes on and write your sales pitch.

Questions? Are you not sure if this workshop is for you? Feel free to give Jerry a call on 0417 696 173.

Note: Maximum of 2 bookings per business.

In Person and Online: This workshop will be held face to face in Geraldton and an online option available for small business owners in REGIONAL Western Australia based in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions. For those attending online, the presenter will email participants in the days before the workshop with the online platform link.

Presenter: Jerry Hoekman, Business Advisor from IPS Management Consultants.

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IPS Management Consultants is a provider of SBDC Regional services in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions.

This SBDC Regional workshop is funded by the State Government through the Small Business Development Corporation.