SBM 2024: Price, Product, Partnership

Come and connect with Cat Carey of Think Tourism to learn more about the role of strategic pricing when working and collaborating with the broader tourism industry.

Through good planning, price modelling, packaging / inclusions and working with the right partners - you can not only broaden your market, but also diversify and strengthen your business.

Trying to retrofit pricing to meet travel wholesale needs can be difficult. This workshop and conversation is about thinking outside the box, considering ways to get your pricing on track to connect to wholesalers / retailers / OTAs / ITOs - as well as ensuring stability in your direct business. Cat also will work with you on meeting customer demands, support conversations to ideate and tap into new ways your products could be developed to support. Let's collectively consider how the tourism industry on King Island can capitalise on global travel demand for experiences, authenticity and products that can deliver an exceptional connection to place.

About Think Tourism

Think Tourism was established by Cat Carey to support the tourism industry. Her direct experience across 25 years within the inbound tourism industry to more recently leading Tourism Tasmania's International and Partnership program is vast and varied. Be it understanding customer and cultural needs, pricing and product strategy, market development and building the right visitor experience, Cat brings practical, direct and actionable elements into the conversation to spark new ideas and yield opportunities.