Sling & Stone presents: How to tell your story in the US

A specially designed session for startups and founders who are scaling into the US market and want a deeper understanding of how the local media landscape works and what channels are needed to grow brand awareness.

What's it all about?

Understanding the US market, let alone cracking it, is an enormous task at hand. Throw in the need for on-the-ground communications, landing press as well as utilising channels like social media to get your product out there can be an overwhelming (and expensive) challenge.

In this 60 minute session, we’ll provide insights, advice and insider tips for Kiwi companies exporting into the US and how to put your best foot forward when dealing with the US media.

We’ll share:

What you need to build a story for your US audience
Dealing with US media - how they work, do’s and don’ts
Cultural nuances and considerations in the US
Real examples of successful Kiwi companies who have done this well
An opportunity to ask your burning questions

Who's behind this?

Sling & Stone is the communications agency built for entrepreneurs, challengers and disruptors. We unearth, craft and share the stories of the most ambitious brands shaping the future. Over the past 14 years we’ve supported the global storytelling news of hundreds of high-growth, game changing brands like Google, Stripe, Canva and Tracksuit.

Globally, we’re a team of 80+ Slingers across New Zealand, Australia, United States and Singapore. Our US team has supported dozens of Kiwi startups launching into the market including Kami, Ubco, StretchSense, LawVu and Celo.

This session is not to be missed if growing your brand overseas is on your horizon.

About the speakers:

Erin Grant - Head of Growth, United States

Erin is the Head of Growth at Sling & Stone globally and heads up their US market. With over 13 years of Brand Marketing, PR & Communications experience, she has guided companies through major growth stages, product launches, and executive changes. She’s spent most of her career working with startups and scale-ups in the US both agency side and brand side, helping companies cut through the clutter of the US market with speed, creativity, and high impact. For more check out her LinkedIn

Sian Church - Head of New Zealand

Sian heads up Sling & Stone Aotearoa and is a strategic partner and advisor to the entire New Zealand portfolio. She advises clients from early stage startups to global household brands on communication strategies to help grow their reputation within the market. Sian understands the business and communication challenges of business from seed to scale up stage with deep experience in SaaS, fintech, retail and deeptech sectors.