Second Season Masterclass

Ready to grow your agritourism or hospitality business?

Whether you’re running a farm, a food business, a tourism experience, or looking to start something new in the tourism and hospitality sphere, Second Season is a program designed to turn ideas into opportunity.

Join Second Season as Wagga Wagga City Council partners with expert tourism consultants, Sparrowly Group to deliver these free practical workshops that will assist you:

• Build or refine your visitor experience

• Diversify your business and income

• Improve customer experience and service

• Understand how to price, package and promote your offering.

Choose from either an agritourism or culinary-focused session and select the time that suits you best:

Monday 11 May

🌱 Agritourism Masterclass: 10am - 12pm (arrivals from 9:30am)
🍽️ Culinary and Hospitality Masterclass: 2pm - 4pm (arrivals from 1:30pm)

Tuesday 12 May

🍽️ Culinary and Hospitality Masterclass: 10am - 12pm (arrivals from 9:30am)
🌱 Agritourism Masterclass: 2pm - 4pm (arrivals from 1:30pm)

Designed for farmers, producers, culinary and hospitality businesses, sessions will cater to both early-stage and established operators where you can learn from industry experts working with farmers and operators across Australia. 

The hands-on and practical workshops will include tools, templates and real-world examples that you can apply immediately to your business.

Second Season Masterclass sessions are complimentary for eligible businesses however you must register to attend, with places limited to two (2) representatives per organisation. We expect there to be high demand for these sessions so please register as soon as possible.

Unable to attend your preferred masterclass? You're welcome to attend the other - the fundamentals apply across both. Please note you only need to attend one session, not both days. 

This program will be available to members of the Wagga Wagga Tourism Partner Program and eligible businesses located in the Wagga Wagga Local Government Area. 

Second Season has been funded by the City of Wagga Wagga and the NSW Government under the Regional Economic Development and Community Investment Fund, with industry support from Destination Riverina Murray.