Seed to Cup
Event description
This introductory session offers a warm welcome to Market Lane. We’ll share our story and our approach to sourcing, roasting and serving exceptional coffee in a sustainable, respectful and responsible way. You’ll learn about our vision and mission, and our deep commitment to our core values: quality, transparency, sustainability and community. We’ll introduce some of the people on our team, reflect on how Market Lane began, and show how our values continue to guide what we do. We’ll also talk about how we aim to use business as a force for good.
Then together, we’ll trace coffee’s journey from seed to cup. We’ll explore the roles and impact of the people and communities who grow, pick and process these coffees, and share how we work in close partnership with producers to help build a more sustainable and equitable supply chain.
We’ll finish with a coffee tasting, where we’ll taste a selection from our seasonal menu and introduce you to some of the remarkable producers we’ve had the privilege of working with year after year, including a few partnerships that have been in place since we opened in 2009.
This session is designed to help you and your team build a deeper understanding of the coffees you serve, giving you more confidence to answer customer questions, and helping you share the story and value behind each cup.
Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity