Calling all Australian businesses in the food, fashion, skincare and household industries!

Now is the time to consider selling your products into China through e-commerce. Chinese consumers are increasingly purchasing international products.

The B2C e-commerce market in China is expected to grow from AUD 960 billion in 2024 to AUD 2 trillion by 2030 - a compound annual growth rate of 11%.

Join us for a practical in-person workshop on how to export to China through B2C e-commerce channels.

The workshop is designed to give you valuable insights and hands-on knowledge. It will include step-by-step coaching on how to:

- engage your customers

- meet regulatory and cultural requirements

- price your product

- ship your goods

- scale your business.

WHEN AND WHERE

Date: Monday 19 May 2025

Time: 9.30am to 12.30pm

Venue: Sydney Stock Exchange, 259 George St, Sydney

Investment: $25 per person

Places are limited, so register now to secure your spot!

The interactive format will allow you to explore the opportunities for your products and examine ways to profit from trends including:

- Live commerce – Live streaming e-commerce is booming. This format, especially through influencers, is an effective way to engage younger consumers and sell quickly.

- Social commerce – Platforms such as Xiaohongshu (Rednote or Little Red Book) and WeChat are integrating shopping features, making social media a key driver of purchases.

- Sustainability – Consumers are becoming more sophisticated, including demanding eco-friendly and sustainable products.

THE COACH

Sara Cheng, Managing Director of China and Beyond (cnbeyond.com.au) is a China business expert with over 25 years of experience, helping over 1,000 Australian businesses enter and expand in the Chinese market.

She is the co-author of Engage China – The Realities of Australian Businesses and a regular speaker at international conferences.

As Managing Director of China & Beyond, Sara has led efforts to establish Australian Pavilions on major Chinese e-commerce platforms.

She helps brands navigate China’s regulations, distribute to retailers and consumers, and achieve sustainable growth through strategic partnerships.

WHY E-COMMERCE?

Global reach at minimal cost

E-commerce enables businesses, even small ones, to access a worldwide audience without the need for physical storefronts. Digital platforms allow customers greater range of choice and convenience.

Data-informed actions

You can track consumer behaviour, preferences, and purchasing patterns, allowing tailoring of marketing strategies, recommending products, and creating personalised shopping experiences. This data-driven approach can lead to increased sales and customer loyalty.

Exciting developments

The e-commerce space is constantly evolving, with advancements such as augmented reality for virtual try-ons, and artificial intelligence for personalised recommendations. These enhance the shopping experience, and keep businesses competitive.