In this webinar, lean startup practitioner and national thought leader Andy Lamb will share the key tools and approaches he employs to quantify product value and develop an effective value proposition.

Join to gain frameworks around:

Quantifying and communicating product value.
Deploying evidence based messaging.
Ensuring what you are building (or planning to build) is something that people are actually going to buy.

About the presenters

Andy Lamb is a seasoned lean startup practitioner, entrepreneur, speaker and facilitator with a broad range of experience across various industries. Driven by a passion for wanting to do something different for a better outcome, he supports business owners and their teams to challenge the norm and inject a new approach to overcome their innovation challenges. Andy offers a blended approach to different strategies whilst focusing on building products and services that people actually need.

Stephen Carroll is a 25-year startup veteran who has seen the good, the bad, and the very ugly of Innovation. Thousands of startups and innovation projects have crossed his desk, giving him a unique insight into the patterns that drive success and the pitfalls that lead to failure.

A Brutally Honest Guide for Startups.

This 2026 event series will bring together a range of industry veterans and subject matter experts who are passionate about helping startups build resilient, sustainable and successful ventures, with a focus on the fundamental principles that matter to long term startup survival.

Contact the host of Seminar #3: What Makes a Value Proposition Actually Valuable?